Hi! I’m Rodrigo, a consultant based in Houston, TX. I blend marketing and sales with technology to create WOW experiences for startups and fast-growing companies.
Identify potential prospects based on their initial behavior and guide them through a nurturing process so that the sales team receives high-quality, highly-qualified leads.
Define the strategy of both inbound and outbound marketing campaigns to target specific industries (verticals), use cases (horizontals), and personas (top-down, bottom-up).
Work with the marketing team on developing the roadmap of products and their features based on market research and customer segmentation, and define tactics to address each cohort.
Develop and implement a strategy with valuable, relevant, and consistent content to attract and retain a clearly defined audience, and drive profitable customer action.
Define the strategy of communications and experiences the target audience needs, wants, or likes as they move from prospects to customers, and ultimately to advocates.
Develop a business model for each product, considering sales channels, team structure, processes and techniques to generate the ultimate sales machine and predict revenues with ease.
Create data-driven experiments aligned with company goals, analyze every stage of the funnel and conversions, prove marketing ROI, and inform investment decisions.
Optimize processes and implement the right software to seamlessly integrate every marketing or sales interaction into a single profile, considering sales alignment, lead routing, and scoring.
Define workflows and implement a set of tools to automate repetitive tasks –such as email marketing–, and trigger actions to provide a more personal experience to customers.
Over the past 20 years, I've worked in a diverse range of organizations, from startups to blue-chip companies. I love crafting experiences that delight customers and help businesses grow.
I usually work with B2C companies, that's my forte--where I shine best. But I also have experience with B2B companies in the retail and technology verticals.
I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate depends on the project.
I work Central Standard Time, but I'm always ready to help out in emergencies, no matter the hour.
I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!
Depends on the scope of the project, really. Some projects take less than a month. Some take years. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!
I always make sure to help out my clients one month after the project ends. For any help post that, we can work out an ongoing arrangement!
